Setanta Screens (Big Screens At Major Outdoor Events)
Big Screens At Major Outdoor Events
Anglesea House, RDS, Ballsbridge, Dublin 4
(01) 6814422
Hamlet Sweeney
Setanta Screens (part of The Setanta Sports Co.) offer advertising space on big screens at major outdoor events. They are contracted suppliers to the following event organisers:
* MCD Concerts
* Aiken Promotions
* GAA
* IRFU
* European Rugby Cup
* Celtic League Rugby Cup
* The Curragh Racecourse
* Fairyhouse Racecourse
Setanta supply all major outdoor concerts including Slane, Aviva Stadium, the RDS, Marlay Park, Smithfield, Belfast and The Rose Of Tralee Festival.
In sport, they supply to the IRFU and FAI at Aviva Stadium, the GAA at Croke Park, the Celtic League and Heineken Cup at Donnybrook, all racedays at The Curragh including the Budweiser Irish Derby and other classics, The Irish Grand National and other big meets at Fairyhouse, Punchestown etc. and a variety of other sporting events.
In addition, Setanta supply screens for civic and national events such as the St. Patrick's Festival, the visit of Bill Clinton, The National Ploughing Championships, New Years Eve and Halloween in Belfast City Centre and a host of other major events.
Also available are a varying degree of other services from supply of screen and production of video to full-scale Outside Broadcast services, media sales and event production.
Products available in addition to Screen Advertising include Screen Branding and Screentext.
Summer Festival Packages
1. 'AIR' PACKAGE'Air' is an all-encompassing, multi-medium service, combining video, mobile interactive and onsite presence at Marlay Park concerts.
Air Video
3 screens at main stages showing 30 sec ads, and exclusive naming rights, branding of all interval output on screens, such as O2TV.
All breaks start/end with branding, at least 2 further idents per 10 mins. and at least 1 x 30-sec ad every 10 mins. of interval.
1 x text competition promo and 1 x branded promo per 10 min. of interval.
'Live / As Live' presenter-led creative video inserts, 1 x per break, branded
All delivered to the MCD.ie website and advertiser's own website with exclusive material
Cost = €38,000 ex VAT
Air Mobile
Comprehensive official festival guide application available to audience online, by text pre-event and at branded info points throughout site.
Free live guide includes live news, general info, stage times, etc, dynamic site maps, live video updates, all exclusive and all downloaded to audience mobiles. Promoted onsite, online and via PR/media campaign, updates by-the-minute.
Branding on application and all promo, branding at all info points onsite.
Live onsite competitions, video upload facilities
Cost = €32,000 ex VAT
Air Infosites and Infoscreens
3/4 main information points at key traffic sites - offering assistance with the mobile info service, as well as medical and security info. Units are well signposted/branded.
2/3 mobile LED screens which move to key traffic points of the site and deliver key event information to the audience.
Physical branding of units enabled along with bluetooth delivery of the mobile applications.
Cost = €28,000 ex VAT
Total 'AIR' Package Cost: €98,000 ex VAT
2. GIG TV
GIG TV is a comprehensive live broadcast production at all major events. Setanta supplies all facilities to provide live programming between acts at each event.
Over 500,000 people are expected to view Setanta's output over the summer of 2009, and over 100,000 unique users will download mobile applications onsite.
Setanta are currently delivering GIG TV at major MCD events such as Oxegen '09 and Marlay Park '09 concerts with more dates to be announced.
Marlay offers 3 screens each day with 12 intervals per date.
Slot played out in each break with a total 200 playouts min for each advertiser.
VIP Tickets for each event, options on live promo event branding and interactive services, competitions, etc.
Limited space - 3 mins. per interval - only 6 x 30-sec advertisers in entire package
Total GIG TV package cost: €24,000 ex VAT (€120 per slot)
