I-Sites (Illuminated A1 Pub Poster Network)

i-site   is a network of A1 illuminated poster sites in bars, pubs and clubs. The network consists of 500 sites in Dublin, Cork, Galway and Kilkenny. The target audience is 18-39 year olds. 

i-site  is the largest and most prominent advertising format and permanent signage format available in this environment. It provides the opportunity to communicate with this audience in a social environment where the consumer is receptive.